For those of us who view Facebook as a recreational tool, a shortcut to conversation with friends and family, the news that Facebook is intending to allow data mining probably won’t affect us too much. If, however, you are identified by fb as being an influencer, you’ll need to pay more attention. Facebook is adding a “VIP” section that will allow advertisers and marketers to identify users who are influencers and target them directly with special offers and so on, all the while analysing language on their pages. Read more in the Fast Company article.
Posts Tagged ‘VIP’
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