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Posts Tagged ‘colour is new black’

Actually, that’s not quite true. Colour is the new black, but I believe it’s a symptom of optimism…or simply defiance.

Colour me happy

At the height of the global financial crisis (GFC), sales of black cars soared even as car sales overall had stalled. Now we’re seeing sales of white cars (white being a symbol of hope) go through the roof.

In Australia, at least, you’d need to be blind not to have noticed all the bright colours around; in fashion, in home décor, in decorations generally. I’ve noticed, too, that the dominant colour is red. It appears that the collective mood has swung from pessimistic to defiantly optimistic.

What do the colours mean?

Most of us know that the colours we use can affect our mood, just as our mood predicates the colours we wear and use. For the last few seasons (in Australia, Europe and the US), the dominant colour was yellow. In the context of the GFC, yellow signified ‘cautious optimism’.

Red is much more intense and signifies increased enthusiasm, energy, action…but it’s also a bit of a security blanket against fears and anxiety. Red is a sign of danger but it’s also known as the colour of love…and perhaps we’re ready to give more. Witness the current craze for posting online compliments on Facebook.

Red also means ‘Stop’.

Anecdotally, everyone is ready for the end of the working year. My clients, usually paragons of excellence, are sending me (relative) rubbish. We’re tired, mentally, and we need red to help us make it to the finish line.

We’re ready for some FUN and an intermission from the constant gloomy outlook. Let Europe sort out its own problems; and America’s ‘fiscal cliff’ is now mooted to be more of a measured slide or a non-event, according to Alan Kohler. We can only be frugal for so long before we need to break out.

Australia’s doing just fine

Despite the scaremongering, the IMF has given the Australian economy a big tick. To be clear, it’s a qualified tick, and, yes, we may have lower growth for a few years, but isn’t that going to be more sustainable? We live in a country blessed with (reasonably) good government, a high standard of living and, best of all, we possess a pretty good attitude to life.

Have you noticed the profusion of colour? Do you think it means we’re more optimistic or simply defiant? Do you see the predominance of red as a warning signal or a sign of better times? I welcome your thoughts.

I wish you all a happy and safe Christmas and I look forward to our collective happiness and enthusiasm in 2013.

Multi-coloured banner

Multi-coloured banner from City of Sydney 2012

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