Only if you’ve been living under a rock would you have failed to hear about or read about the infamous YouTube video by Rebecca Black. Scorned by the general public, nevertheless, the video went viral in March and, due to the payment system in place with Apple iTunes® and YouTube, Black now stands to make millions from her mother’s initial investment of US$2,000. On another note, a “children’s book for adults” by Adam Mansbach hit the number-one spot on Amazon’s best-seller list although it isn’t due in shops until June. Mansbach’s book, “Go the F**k to Sleep”, began as a joke Facebook post. Thanks to a pirated pdf of the book that went viral, Mansbach and his publisher, Brooklyn press Akashic, have little need for further publicity. Both these instances illustrate ways in which the internet is disrupting the usual models. In the latter case, piracy has proven to be a boon for the book by building a fanbase before the hard copy becomes available. Keep an eye out for further disruptions.
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